Strategic workshops to organize your fundraising, spot opportunities, and build a journey tailored to the reality of your organization.
We work with you to decide what to do, for whom, when, and through which channels, taking into account your resources, your current assets, and your real constraints, and we turn it all into a visual map your team can understand at a glance.
Acquisition, members, one-off donors, community, companies, campaigns, content, email, paid…
When everything coexists without a clear journey, it is hard to know where to focus.
The problem is rarely a lack of ideas. It is turning them into a coherent, viable system.
Fundraising Consulting is not a theoretical session or a presentation full of generic recommendations.
We prepare your case, review the context with your team, and work together on the decisions needed to build your real fundraising journey: from the moment someone discovers the organization until they donate, become loyal, get involved, or deepen their relationship with it.
The result is captured in one large visual map where you can see audiences, stages, messages, channels, actions, and opportunities all at once.
A practical tool you can check day to day, share internally, or print to keep the full strategy always in front of you.
A great experience working with the Persualia team. The strategic workshops helped us rethink the project's communication flow and find new ideas and useful proposals tailored to us. Coral and Conchín are approachable and professional, and they know how to turn the sessions into concrete actions that we are already putting in place. Highly recommended, thank you! :)
Cristina R.
The Ricky Rubio Foundation
Google review
The whole fundraising journey connected, so you can review it at a glance.
You will know what to tackle first based on impact, effort, and real capacity.
We will define what each audience needs at each stage of the journey.
Paid, content, email, web, or CRM stop working as isolated pieces.
We will identify areas for improvement, new acquisition routes, and potential B2B levers.
No ideal plans that are impossible to execute. We design from your reality.
For organizations that:
Especially designed for foundations, NGOs, and nonprofit organizations that need an outside perspective to turn scattered ideas into a concrete, executable strategy.
Before the sessions, we gather your context and analyze audiences, goals, channels, actions, and resources so we start from your reality.
We go through the preparation document we shared with you in advance and compare it with our analysis to identify opportunities, barriers, and priorities.
We jointly define the fundraising journey and capture it in a visual map, adapted to your resources and easy to understand at a glance.
We deliver the final map and a report with conclusions, priorities, recommended actions, a phased roadmap, and indicators to guide your next steps.
No. The sessions are designed as working workshops. We analyze your case, discuss decisions, and build the journey together. The goal is not to hand you a list of recommendations, but to leave you with an organized, applicable strategy.
You will receive a visual map of your fundraising journey, where you can see audiences, stages, messages, channels, and connected actions at a glance.
We will also deliver a final strategic report that develops the conclusions of the consultancy: positioning, priority audiences, opportunities, recommendations, priorities, a phased roadmap, and tracking indicators. That way you will have both a visual overview of the strategy and a reference document to work on it in depth.
No. We have a working structure, but the journey is built around your organization, audiences, resources, and constraints. We do not apply a standard model or try to fit you into a predefined journey.
Yes. If it is part of your strategy, we can include companies, sponsorships, partnerships, or collaborations in the same map and analyze how they relate to the community and individual fundraising.
The standard format includes two strategic workshops of about two hours each, plus the prior preparation work.
After the sessions, we finish organizing the visual map we built together and prepare the final strategic report, with the conclusions, priorities, and roadmap that emerged during the consultancy.
No. Fundraising Consulting focuses on strategy, journey definition, and prioritization. Campaigns, automations, CRM, landing pages, creatives, or other implementations can be assessed separately if you later need support to execute them.
Tell us about your case and we will prepare the sessions around your organization's real challenges.
Talk to a specialist
